Publicity posters and pamphlets for the make do and mend scheme featured a cartoon character called mrs sew and sew. See more ideas about make do and mend, vintage sewing and how to make. Clothes care was a key part of the make do and mend message. Make do and mend digitalised pdf booklet from the wartime 1940s. I got this book looking for practical information on sewing alterations and mending, but what i found was something much deeper and poignant. This page gives some of the best known examples, but there were many, many more. We talk to laura clouting, historian at imperial war museum about 1940s fashion on the ration forties style. This was due to women being encouraged to make do and mend see illustration 1. This book is a collection of the pamphlets the british government put out during wwii to educate people on how to literally make do and mend not just clothing. May 09, 20 furthermore, i purchase this book because in an agatha christie novel there was the phrase make do and mend and trying to undertsand the novel i searched the internet and i found the informations related. A photograph of two clothing coupon books, one showing the front page, with the date 194344 and the other showing one of the pages of coupons from the right source. History of 1940s fashion 1940 to 1949 glamour daze. Beautifully illustrated and full of gorgeous detail, fashion on the ration lifts the veil on a fascinating era in british fashion. This ration book is housed in the special collection.
Make do and mend was first published as a pamphlet in 1943, as a delightful reminder of the techniques for household solutions provided by wartime government. Women in world war 2 left us an iconic and beguiling style which is forever celebrated in movies, books and magazines. An example of the make do and mend, was that, pillowcases would be turned into white shorts for summer. Definition of make do and mend in the idioms dictionary. Make do and mend tips from 1940s vintage knitting books.
I feel that fashion survived extremely well during world war 2. In the midst of wwii in britain, spouses at war and stretched budgets left housewives to. Anyway, susannah has kindly uploaded a fabulous copy of a wartime make and mend booklet. The rationing period during world war ii was a difficult time, and yet it is. Dressmaking classes were set up this image is from london in 1943.
Food rationing began in 1940 and clothes were rationed from 1 june 1941. C20th fashion history 1940s utility clothing 1940s. For the first time, fashion was influenced not only by hollywood and high society but by the demands of industrial production and the pressing need to make do and mend. Make up 1940s face make up was in short supply and news of a fresh stock of well known branded lipsticks at the local chemist meant that the shop sold out within an hour. The mottos were make do and mend, be thankful and never grumble and never leave any food on your plate. See more ideas about make do and mend, vintage sewing and 1940s fashion. So, this is a book full of nostalgia too, full of what in greece we would call. In this weeks casual friday podcast, i have made progress on my roaring 20s vintage sweater, nearly had a major setback, and share the spreadsheet im usin. See more ideas about make do and mend, mend, how to make. Make do and mend focuses on clothes rationing, which was introduced in june 1940. Unpick the old garment and wind around a book or cardboard to keep from tangling. Many women turned to printed sewing patterns to help them create the latest fashions on a strict budget.
In general, people on the british home front during world war two were innovative in the face of rationing and shortages. Jul 01, 20 furthermore, i purchase this book because in an agatha christie novel there was the phrase make do and mend and trying to undertsand the novel i searched the internet and i found the informations related. Ww2 leaflet about darning from mrs sewandsew vintage. Furthermore, i purchase this book because in an agatha christie novel there was the phrase make do and mend and trying to undertsand the novel i searched the internet and i found the informations related. Its remarkable how enduring 1940s style is, and if you look at the clothes theres a reason why we still enjoy wearing them today. Make do and mend, how to make, sewing kit, housewife, bag making, ww2, 1930s, effort, vintage antiques vintage knitting free knitting knitting patterns crochet patterns speed dating dress sketches knitting magazine 1940s dresses we can do it. Make do and mend make do and mend, vintage sewing, mend. The rationing period during world war ii is often described as a difficult time and yet also. My older brother, don, had a victory garden in the small space behind our apartment building. Uniforms, fashion, hairstyles, beauty advice, knitting and sewing patterns.
The method in making briquettes from coal dust may trigger anxiety. Jan 12, 2010 recently i have been reading a book on make do and mend, the skills and techniques employed by women in the uk during the second world war to cope with the hardships that were enforced upon them, and have subsequently found myself struck by a similar feeling. Sep 7, 2016 make do and mend 1943 i heard of make do and mend years. While ready made clothing is available to buy today, theres something special about sewing your own clothing. See more ideas about make do and mend, how to make and ww2 posters. See more ideas about make do and mend, mend, vintage sewing. To make sure everything remained above board all the ration coupons were politely returned by buckingham palace. On sunday i went to the fashion on the ration exhibition at the imperial war museum i know im a bit late to the party as its in its closing week, but i kept forgetting to book tickets. This resource contains information on the coupon price for clothing and by comparing modern wardrobes, shows how little you would have been actually able to buy, whatever your need or circumstances. The make do and mend campaign was lead by vogue, pamphlets included advice on how to spruce up old garments such as adding elbow pads to old suits, adapting current clothes, even advising knitters to unravel old jumpers to use the wool for new garments. Mar 18, 2019 so when ellie said that clumber were having a ww2 weekend this summer to pay homage to clumbers involvement with the making of a trench digging machine i really wanted to be involved somehow. With the nations industrial output concentrated on the war effort, basic clothes were in short supply and high fashion was an unknown commodity.
How clothing fell victim to world war ii austerity in the summer of 1941, with the second world war at its height, president of the board of trade oliver lyttelton did. So ill be scanning a few of my original forties knitting patterns, but i also have some leaflets to share. I loved being a ww1 land girl last summer so i have volunteered to put on a little display of the make do and mend campaign. Kindle edition verified purchase this book is a collection of the pamphlets the british government put out during wwii to educate people on how to literally make do and mend not just clothing, but how to conserve energy and do a lot of things that we should spend more time thinking of now. Fabric was essential for war purposes, such as uniforms. One of the make do and mend pamphlets from wwii make do and mend came about when clothes rationing was introduced during the second world war. Once its all unpicked, wind into skeins and tie tightly in several places.
Make do and mend was the mantra for christmas in the 1940s. Posters and leaflets were circulated with advice on subjects including how to prevent moth damage to woollens, how to make shoes last longer or how to care for. Everyone was given a clothing book with coloured coupons in it. Now, republished in the twentyfirst century, these tips can be used to spruce up your household. Wartime make do and mend booklet download vintage sewing. Adults were issued as little as 36 coupons a year to spend on clothes. In the midst of wwii in britain, spouses at war and stretched budgets left housewives to make do with what they had. Ww2 leaflet about darning from mrs sewandsew im in a forties frame of mind, as i am making a dress for the sewing for victory challenge and have been pinning lots of inspiration. It was a pamphlet issued by the british ministry of information in the midst of ww2, to provide housewives with useful tips on how to be both frugal. A make do and mend handbook by farrington, karen, blades, jay isbn. Nevertheless, not all activities of the make do and mend ideology are applicable today. World war ii was surely britains finest hour, jimmy. Wikipedia the necessity for food rationing during ww2 was accepted by the people of britain, and while they found it difficult, they met the challenge head on.
Trends, utility dresses, seamed stockings, peplums, shoulder pads, and the post war new look. Nov 18, 2015 but during world war ii, sewing became patriotic and women were urged to mend old clothes or make new ones. Apr 8, 2020 1940s war time era sewing patterns maybe the odd other random thrown in. It was a time to make do and mend by transforming an old chenille bedspread into a truly startling new coat, put on a brave face by applying beetroot juice as lipstick, and put a best foot forward. It wasnt just food that was rationed during world war ii. Savvy housekeeping reusing clothes in wwii vintage advertisements, vintage. The trends, designers, dresses, shoes, hairstyles, makeup and stories from the ww2 era and post war paris. As the war continued, many people were unable to afford new clothing, so the ability to repair, renovate or even make clothes became increasingly important. The wool youve just reclaimed is not likely to knit the same size garment or be near the same ply of wool. The war had much effect on fashion as clothes were in short supply and rationed. It was intended to provide housewives with useful tips on how to be both frugal and stylish in times of harsh rationing. With its thrifty design ideas and advice on reusing old clothing, the pamphlet was an indispensable guide for households. Everyday low prices and free delivery on eligible orders. Lastly i will conclude the assignment, what impact has world war 2 had on fashion.
See more ideas about sewing patterns, make do and mend. Jul 04, 2018 the make do and mend campaign was launched to encourage people to make their existing supplies of clothes last longer. People were also urged to make do and mend so that clothing factories and workers could be used to make items, such as parachutes and uniforms, needed in the battle against germany. Make do and mend download ebook pdf, epub, tuebl, mobi. The rationing period during world war ii is often described as a d. Clothes rationing and make do and mend bridesmaid dress made from parachute silk for janet saunders on the occasion of ted hillman and ruby mansfields wedding in 1945.
Domestic supplies of wool, cotton, linen, rayon, silk, and nylon were needed for military uniforms and supplies. Squeeze gently in lukewarm suds, made from a good soap, until the wool is clean. A make do and mend scheme was given official support by the board of trade in autumn 1942. In 1942, the war production board issued regulation l85 rationing natural fibers. This in turn led to an increase in homemade clothing during the war. Its a wonderful book, detailing many 1940s crafts sewing, crochet, knitting, hatmaking, etc with loads of patterns, instructions, 1940s illustrations and photos and much more. Ted hillman served with the 4th battalion, royal sussex regiment. I remember well the rationing books my family received in yonkers, new york, usa, because they had pictures of war planes and tanks, etc. An apocalypse knitting book was bound to happen at some point, according to franklin habit, 47, who works fulltime in the knitting industry, by writing, illustrating and teaching internationally. Mar 04, 2015 it was a time to make do and mend by transforming an old chenille bedspread into a truly startling new coat, put on a brave face by applying beetroot juice as lipstick, and put a best foot forward. Publicity materials were produced which included promotional posters, booklets, and a series of instructional leaflets featuring the character mrs sew and sew explaining sewing tips.
The book includes oldfashioned remedies for everything from washing silks to. Otherwise it was make do and mend again and in the case of stockings, make do with leg make up or gravy browning and get a friend to draw a straight line down the back of the leg. The new fashion makeover kirstie allsopp and gok wan both used to tell us how to spend our money. Make do and mend focuses on clothes rationing, which was. Buy make do and mend historic booklet series by, ministry of information isbn. A collection of booklets provided by the british goverment during wartime, make do and mend speaks directly to the suffering and sacrifice the british people endured during the bombings of england during wwii. Thus a make do and mend ethos grew up, recycling old clothes, unpicking the wool from old pullovers to darn socks, for. The make do and mend campaign throughout the country, helped to teach people how to cut and to sew, shared ideas and tips regarding the reuse of all possible materials. Many women wore short skirts and sensible flat heeled shoes. This book is included with kindle unlimited membership.
Mar 05, 2015 publicity posters and pamphlets for the make do and mend scheme featured a cartoon character called mrs sew and sew. Make do and mend kindle edition by imperial war museums editor format. Clothing ration book can you spot the two books for children. Buy make do and mend facsimile by ministry of information isbn. Clothes rationing worksheet worksheet teacher made. Make do and mend was a pamphlet issued by the british ministry of information in the midst of wwii. Sewing cafes are on the rise, and some players in the fashion industry are showing signs of a shifting business model. Imports were limited and raw materials and manufacturing capacity were needed for the war effort. Britain suffered from the war and was weak in economics. The ministry of information published a pamphlet encouraging people to do whatever they could to extend the life of their clothes, from darning socks to washing nylons more carefully. People were also urged to make do and mend so that clothing factories and workers could be used.
Clothes rationing was included in the war effort, make do and mend action, and rationing books. In the midst of wwii in britain, spouses at war and stretched budgets left housewives. This book is a collection of the pamphlets the british government put out during wwii to educate people on how to literally make do and mend not just clothing, but how to conserve energy and do a lot of things that we should spend more time thinking of now. In similar fashion, modern day consumers might find potato butter made from 1 ounce of margarine and 140 ounces of sieved mashed potato quite difficult to swallow. Nov 19, 20 1940s fashion how to get a complete 40s daytime look with the authors of wearable vintage fashion duration. The sudden outburst of world war ii forced the british government to start a severe rationing program that changed the life of all people. Iwm curator laura clouting describes an amazing example of make do and mend. A fully illustrated history of 1940s fashion and style for women, from 1940 to 1949.
Then my sister came to london for the day to hang out with me and our friend from school and this seemed like the perfect thing to do that we would all be interested in my sister also sews, knits. Vintage 1942 wwii era make and mend for victory sewing book make. The exhibition is split into six sections into uniform, functional fashion, rationing and make do and mend, utility clothing, beauty as duty and finally, peace and the new look. Pdf make do and mend download full pdf book download. May 01, 2011 i feel that fashion survived extremely well during world war 2. Make do and mend for free download with images make do and. To see what your friends thought of this book, please sign up. How did people buy clothes when they were rationed. Jan 31, 2015 the exhibition is split into six sections into uniform, functional fashion, rationing and make do and mend, utility clothing, beauty as duty and finally, peace and the new look. This resource contains information on the coupon price for clothing and by comparing modern wardrobes, shows how little you would have been actually able to buy, whatever. An updated version of the book was recently released to coincide with the economic recession. The government encouraged people to make do and mend. Mar 20, 2014 ww2 leaflet about darning from mrs sewandsew im in a forties frame of mind, as i am making a dress for the sewing for victory challenge and have been pinning lots of inspiration. The clothing coupons never went far enough, and we used to save them for emergencies, in case you lost a childs shoe or anything like that.
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